The moment we’ve all been waiting for – our brand new Oxford Circus store has been unveiled in true glamorous Miss Selfridge fashion. Press, celebs and fashion bloggers alike headed down for La Grande Ouverture and our store girls were the perfect hosts – dressed head to toe in our new collection.
Made In Chelsea girls sipped champagne by the bar while Towie girls Lydia and Lucy looked stunning in their Miss Selfridge outfits and Gemma Cairney headed straight for our VIP dressing room armed with our newest collections! Everybody there was on great form and really excited about our brand new store.
Our photo booth and eyelash bar were kept busy throughout the evening. There was lots of love for our new Petites Collection, Designed By range, exclusive Limited Edition shoe collection and vintage archive!
Gift bags were given out to all our guests, packed with goodies including Monster headphones from Nokia (worth £150!), instant tan from St Tropez, mascara and nail polish from Bourjois, Fudge hairspray, Company Magazine, Eylure Katy Perry lashes, Inkwear instant tattoos, Nailease nail wraps and summer accessories from Miss S!
Credit goes to everyone who worked so hard to make this a true success – congratulations girls and boys, you’ve done us proud! Head on over to our Facebook page for exclusive pics from the night.
See it to believe it. Head on down to 216 Oxford Street to check it all out for yourselves! Treats and prizes galore will remain in store over the next fortnight along with the photo booth that was so popular with our celebs! Click here to what's on in store...
Celebs and fahion press share their thoughts on the new store and the collection... check out the clips.